A phenomenon I’ve been noticing lately is the abundance of reduced fat snacks and deserts. Did you know that you can actually buy low-fat ice cream now? And what’s with the Reduced Fat Oreos?
I’ve been trying to figure out what new audience they’re trying to reach. I know it can’t be me, because I only eat Double Stuffed. It also can’t be the hard-core dieters, because they wouldn’t be stupid enough to fall for something like that.
The only explanation I can think of is that they’re hoping to open up a new market filled with spontaneous dieters:
Guy 1: “Man, I’m freaking starved, I haven’t eaten anything today!”
Guy 2: “There’s McDonald’s…Go buy a hamburger.”
Guy 1: “Haven’t you seen the movie? Besides, I’m doing the whole ‘diet’ thing. Hey, wait a second…look at this! Reduced Fat Oreos! I’ll get two.”
I suppose it also works for the quantity-over-quality folks. You know, the people who don’t want to feel guilty after taking seconds so they get the 50% reduced fat stuff, thus allowing them to eat twice as much.